RUPERT MURDOCH, PIERS MORGAN, TALKTV

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The News Corp mogul will launch news channel talkTV in 2022 after rival GB News, backed by the likes of Discovery, started in June as a right-leaning alternative to established truyền thông media voices.

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“News UK is to launch a new channel, talkTV, in early 2022,” it said Thursday. “The channel will be streamed live & made widely available on all platforms including linear TV and OTT with nội dung available across social truyền thông as well as News UK’s own broad inventory of websites and apps. Everyone in the U.K. Will be able lớn access the channel, live or on-demand, either on their television or on any personal device.”

It added: “talkTV will offer a set of programming fromNewsUK’s stable of household brands. There will be proper hourlynews bulletins, sports và entertainment shows as well as current affairs, debate, opinion và documentaries.”

Rebekah Brooks, CEO of News UK, said: “We are committed to lớn providing choice for television và streaming viewers & bringing the best of our journalism to the screen. Taking advantage of modern technology, we can produce high-quality shows at low cost.”

Whatever talkTV looks lượt thích when it arrives, many believe Murdoch & Brooks will want it to perform better than GB News.

On its first full day, the GB News network — which battled numerous technical teething errors in its first few weeks — peaked with 2.2 million viewers. In July, reports mentioned a daily audience of slightly more than 1 million viewers, below Comcast-owned Sky News’ 2.5 million-plus. Audience figures then fell further, notoriously lớn zero at least twice on a day in mid-July according to ratings agency BARB after it faced a boycott when a host took a knee on-air in solidarity with the England soccer team. The host was suspended before permanently leaving.


Even the arrival of former Brexit party boss Nigel Farage, a familiar face on British TV và known for his tư vấn of Donald Trump, did little lớn dampen spirits. The Guardianis now reporting that the network was looking lớn hire more of Farage’s former Brexit các buổi tiệc nhỏ stablemates “in what appears to lớn be a move to the right of the political spectrum.”

After his exit, Neil told the đài truyền hình bbc he felt like “a minority of one” at the network. “More và more differences emerged between myself and the other senior managers & the board,” he said, adding that he quit the channel because he didn’t want khổng lồ be part of a “British Fox News.” Asked aboutits early performance, he said it could not be called a “startling success.”

But poaching Morgan — who was hotly-tipped to lớn be heading lớn GB News himself after he left ITV’sGood Morning Britain following an uproar over his comments on Meghan Markle’s mental health earlier this year — could be key to talkTV’s success. While he’s still acontroversial figure who appears lớn thrive off social media spats with well-known figures (including Markle), his star power seems khổng lồ also fit into talkTV & News Corp’s, along with Fox News Media’s, broader plans.

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“Piers is the broadcaster every channel wants but is too afraid to lớn hire,” said News Corp executive chairman Rupert Murdoch. “Piers is a brilliant presenter, a talented journalist & says what people are thinking and feeling. He has many passionate fans around the world và we look forward to lớn expanding his audience in the U.K., at Fox Nation, Sky News Australia, The Sun and the New York Post.”


Observers said having recognizable names from the outside in addition to known News Corp voices is part of a bet that talkTV can break through enough to lớn make money.

“I think the fact that they have been umming and ahing about launching this channel, và had apparently recently decided that it wasn’t for them, is instructive as khổng lồ how viable it could be,” Enders Analysis analyst Tom Harrington tells The Hollywood Reporter. “News is expensive & hard, & as GB News shows, the audience for an alternative viewpoint khổng lồ the BBC, Sky, ITV etc is smaller than some think – basically it seems that more people like to read & talk about GB News than actually want to watch it.”

But Murdoch’s company may have one advantage. “There are obvious synergies for News UK, & opportunities khổng lồ promote it across the print brands, & the talent onscreen could be attractive,” Harrington notes. “But it will be a challenge to stand out against better funded and established operations – other than by skewing khổng lồ a particular political direction, which of course then alienates a section of the audience.”

How may Murdoch’s team think about the performance of GB News & what it means for talkTV? “News UK will think it can vị a better job — very plausible — and will be able to lớn cross-promote a lot better,” he said. “But as they will have khổng lồ spend a lot more khổng lồ have proper news bulletins, some news gathering etc, it will have lớn get a materially bigger viewership than GB News gets currently khổng lồ have any shot at viability.”


British media focused some time on Friday on the future of news offerings in the country.

“What seems lớn have happened is that they’ve looked at culture war topics & how well they vì online, looked at the success of (News Corp’s) talkRadio with its đoạn clip content and gone, ‘GB News has shown that there’s something of a gap in the market for, for want of a better term, an anti-woke channel, & Piers Morgan is suddenly available, and if we put the two together, splash a bit of cash, we might actually have something that brings in the viewers’,” suggested Jim Waterson, The Guardian’s truyền thông media editor, speaking on the BBC’s flagship Today news show on Radio 4. “And News UK, unlike GB News has shown (it) knows how to lớn run things và how lớn get stuff done, how to lớn get things on air và look good.”

Waterson pointed out that, unless there was a major crisis, the U.K.’s dedicated news channels — even the heavyweights such as đài truyền hình bbc News and Sky News — did traditionally not have big audiences, meaning talkTV would have lớn find a chất lượng angle.

“What talkTV might vì is just go, ‘Piers Morgan every evening, every weeknight, will say something provocative & entertaining in a slick manner.’ The strangest thing with all of this is the fastest way to lớn get a TV show, a book giảm giá khuyến mãi or a magazine giảm giá khuyến mãi at the moment is to say that you’re being banned by the mainstream media,” Waterson said. “It’s incredible how profitable cancel culture can be.”

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