Social truyền thông media went inkhổng lồ a simp frenzy last night after Samsung leaked images of its newest creation, a virtual assistant aptly named ‘Sam’.

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Sam, who’s being likened likening to goth-GF Pixar character, is a young blue-eyed lady with shoulder-length brown hair and rosy cheeks.

In the images, she is pictured holding a Samsung smartphone, while sporting some official Samsung Galaxy merch in the khung of a T-shirt. And, well, she’s really hot too.

Image: Dexerto

The images were released mysteriously by a visual arts production house known as Lightfarm Studgame ios for several hours, before suddenly being taken down.

However, it wasn’t long before the internet did its thing – and now we’re overrun with fanart that belongs in horny jail.

Image: Twitter

No known chiến dịch has been associated with the creation. However, there are speculations that it is the long-awaited follow-up to lớn Samsung’s flop of a Siri-rival, Bixby.

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Much like Siri, Bixby is a voice-activated digital assistant designed to lớn perkhung tasks on your Samsung device. This includes sending texts, perkhung tasks, mix reminders, và other specific operations.

However, Samsung misfired big time with a frustrating và unstable physical integration inlớn the design of the Galaxy S8, S9, and chú ý 8 via a single Bixby button. The problem? That button was just too damn easy to lớn press, setting the feature off constantly and annoying the hell out of users in the process.

The year is 2021

Samsung made an anime girl avatar và now everyone I see on Twitter is simping over her

George Orwell screaming from his grave right now

— Saltydkdan (
saltydkdan) June 1, 2021

However, there has been no official announcement whether Sam is actually replacing Bixby. Instead, twitter users briefly bore witness khổng lồ a mysterious & soon-deleted post from Lightfarm:

“Throughout the process, the team devoted itself to lớn developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled lớn be part of this project!”

It’s a great mô tả tìm kiếm, but what does it all mean?

Image: Know Your Meme

We still don’t know whether the images shared online are indicative of a final thiết kế or just one of many concepts currently being workshopped.

Further, is Sam strictly a marketing tool or will she be appearing in full khung on the next device? Or is this all a joke?

Either way… we ain’t mad.

Image: Know Your Meme

It’s not the first time Samsung VA plans have sầu fallen through. Last year, the company were rumoured lớn release an AI-generated VA called NEON but did not include it with the Samsung Galaxy S21 or other Galaxy devices.

I’m sorry I just have sầu khổng lồ ask, what the heông chồng is going on with Samsung’s new Virtual Assistant’s hair? What is this??? Sam are you good?????? Hair isn’t really like this right??????

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