We look at the most useful game analytics metrics khổng lồ help shed light on how you can improve your thiết bị di động game.

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The Basics 1. Daily Active Users (DAUs) 2. Sessions 3. DAU/ 4.MAU 5. Retention 6. Churn Monetization 7. Conversion Rate 8. ARPDAU 9. ARPPU In-trò chơi Metrics 10. Source, 11. Sink & 12. Flow 13. Start, 14. Fail & 15. Complete In conclusion

Editors note: we release bi-annual Mobile gaming benchmarks report which pretty much includes all of the metrics mentioned below. Compare how your game is performing against up to 100,000+ games in the industry here.

Mobile game analytics can feel complicated. When it comes lớn metrics, there are hundreds of numbers to traông chồng. On the simpler end of the spectrum, there are metrics lượt thích downloads, sessions, & DAUs. These numbers are relatively straightforward & measure concrete actions. More complicated metrics include things lượt thích churn, Average Revenue Per Paying User (ARPPU) và DAU/MAU. These are less intuitive to lớn interpret, & they might raise more questions than answers.

“Am I waiting the right amount of time until I consider a user churned?”

“What is a good ARPPU?”

And we haven’t even introduced more advanced analytics concepts like segmentation, funnels and custom events! For now, we’ll stiông xã lớn just the metrics và look at what these numbers actually tell you about your game. While there’s no one-size-fits-all policy for game analytics, there are some useful metrics that can help shed light on how you can improve your di động game.

The Basics

1. Daily Active sầu Users (DAUs)

Starting with the basics, DAU is the number of chất lượng users that start at least one session in your app on any given day. By themselves, DAU and other high-cấp độ metrics don’t provide much insight inkhổng lồ an app’s performance. However, knowing these simple metrics is a useful starting point for an educated analytics discussion.

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Let’s look at an example. Take a hardcore game that has 10,000 engaged users. These users all play the game several times each day and actively monetize. Compare that to lớn a news or messaging tiện ích that has 1,000,000 DAUs but no monetization mechanics. A third phầm mềm that has poor retention might run a user acquisition campaign. Today they have sầu 500,000 DAUs, but tomorrow they are down lớn 100,000. A DAU count is merely a snapshot in time, và the surrounding context can be just as important, if not more important, than a large user base.

2. Sessions

Every time any user, not just a chất lượng user, opens your tiện ích, that counts as a session. Similar to DAUs, the total number of sessions require some context to be a helpful number. Specifically, focus on the average number of sessions per DAU, as this metric can tell you about how engaged users are with your game.

An app’s genre does have an effect on Sessions/DAU, as some game styles lkết thúc themselves to lớn more frequent sessions. However, if users are coming baông chồng five to lớn ten times each day, it’s safe to assume they enjoy the game. If users only open an phầm mềm one khổng lồ two times per day, it is unlikely to keep their attention for long.

3. DAU/ 4.MAU

The ratio of Daily Active sầu Users lớn Monthly Active sầu Users shows how well an phầm mềm retains users & is often referred to as the stickiness of a game. This metric shows you how frequently users log in khổng lồ your app. This metric will be easier to discuss with an example.

Let’s say an ứng dụng has 100,000 MAU and averages 15,000 DAU. Then, the DAU/MAU ratio would be 15 percent. This means that the average user logged in on roughly 15 percent of the days that month.

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