Candy Crush Saga

Riccarvị Zacconi is the co-founder of King, the company behind “Candy Crush Saga” that was sold for $5.9 billion in 2016. He gives the inside story of the game that has hit the sweet spot for millions around the world.

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iccarbởi vì Zacconi’s business nearly went bankrupt in 2003. The dot-com bubble had burst, Zacconi had put all of his money into start-up gaming company Midasplayer, & he & his co-founders had spent the year trying and failing to find investment. It was just before Christmas & they needed khổng lồ find the money before the holidays, or they would have to shut the company down.

Zacconi had put around half a million dollars inlớn the business, made from the sale of dating trang web uDate khổng lồ và he had attempted khổng lồ reduce all personal costs to lớn zero by selling his possessions and staying with a friover.

He & his co-founders had put their money into Midasplayer at the start of 2003. “Then I put the rest of my money in August of 2003. And we were basically both feet in the venture, in the boat. So, we had to lớn navigate. There was no option out,” Zacconi told’s “The Brave sầu Ones.”

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Then one investor gave Midasplayer a lifeline: Zacconi’s former trùm Mel Morris, the founder of uDate. But for Morris khổng lồ make the cash available, his trustees had khổng lồ give sầu permission và there was no sign of the paperwork coming through.

It got to Christmas Eve sầu và Zacconi thought he would have sầu to lớn abandon the business.

“I had a flight booked in the evening to lớn fly baông xã to Italy. And the signed papers with the financing had still not arrived. So, we would’ve had khổng lồ sign khổng lồ shut down the company that day,” Zacconi said.

“And I will never forget. I was physically on the floor, sitting on the floor with my co-founder. We were really destroyed. And suddenly, we heard that a fax was coming through. And in the middle of the fax, the fax machine broke down. So we bought a new fax machine. The contract was signed. And so, we could continue,” he added.

The business was saved, and eventually went on lớn become one of the world’s most successful gaming companies, with “Candy Crush Saga” making $258 million in the third quarter of 2019 alone according khổng lồ data from consultancy Sensor Tower. But its near-bankruptcy was the first of many struggles the company would have sầu lớn go through before making “Candy Crush Saga” work on a massive scale.

“Candy Crush Saga” was launched by King in November 2012, và by November 2017 it, plus “Candy Crush Sodomain authority Saga” & “Candy Crush Jelly Saga” had been downloaded 2.73 billion times.

King had revenues of $2.1 billion in the fiscal year which ended September 2015, và in November that same year Activision Blizzard announced it would acquire King for $5.9 billion, in an effort to lớn reach sản phẩm điện thoại gamers. Co-founder Zacconi owned 9.9% of King, meaning his stake was worth about $584 million.

That $5.9 billion price tag is higher than the sums paid for Marvel & Lucasfilm, which Disney bought for around $4 billion each.

King’s games, which also include “Bubble Witch Saga,” “Farm Heroes Saga” và “Pet Rescue Saga,” had 247 million monthly active users (MAU) as of the third quarter 2019, down from 262 million a year prior according lớn Activision Blizzard’s lademo results statement.

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